From May 31 to June 1, at Na Ka Plum Valley, Pa Khen 1 residential group, Co Do ward, Moc Chau town, Son La province, the 9th Moc Chau Fruit Picking Festival 2025 will take place. This is the largest festival in summer on the Moc Chau plateau that locals and tourists eagerly await.

The Plum Picking Festival is not only an occasion to honor the value of this specialty agricultural product.

Organized annually with an increasingly expanded scale, the plum picking festival is not only an occasion to honor the value of the specialty agricultural product that has made up the agricultural brand of Moc Chau, but also a cultural-tourism playground contributing to promoting the image of the land, people, and the distinctive cultural identity of Moc Chau town.

This year, the festival will have many attractive activities such as: Plum picking contest in the orchard – direct experience with local farmers; Contest to enjoy and present creative plum fruit trays; Contest to perform culinary arts from plums and Moc Chau specialties; The unique and creative “Moc Chau agricultural fashion show”; Performance of traditional ethnic costumes of Thai, Mong, Dao ethnic groups, etc.; Cultural camps introducing customs, handicrafts, and life of local people; Exciting sports activities and folk games: tug of war, “Dragon hatching eggs,” stilt walking, ...

The Moc Chau Fruit Picking Festival 2025 will take place from May 31 to June 1.

Not only simply an agricultural festival, the Moc Chau plum picking festival is also a place to connect culture, creating a bridge between agriculture – tourism – people. This is an occasion for visitors to enjoy the fresh air of the plateau, explore the sweet fruit season, and experience the colorful cultural space of northern mountainous ethnic groups.

Summer 2025, come to Moc Chau to enjoy the sweet and cool flavor of plums, immerse yourself in the lively festival atmosphere, and keep memorable moments with friends and family.