14:10:06 31/5/2025
Son La province aims to welcome 5.2 million visitors by 2025, with total tourism service revenue reaching VND 5,800 billion, moving toward becoming one of the key tourism hubs of the country. Therefore, tourism promotion and marketing activities in the province are carried out with focus and priority, diversifying forms and approaches to market access.
A corner of the Pa Uon Bridgehead Ecotourism Area, Quynh Nhai district.
In terms of promoting and marketing tourism in Son La province, the Provincial Center for Investment, Trade, and Tourism Promotion has participated in domestic and international events. Since the beginning of the year, the center has attended important events such as: Son La - Hua Phan Cultural Tourism Festival 2024 in Hua Phan province, Lao PDR; Ho Chi Minh City Tourism Festival; Vietnam International Travel Mart - VITM Hanoi 2024; First International Cultural, Culinary and Tourism Festival – Ha Giang 2024; Thanh Hoa Culinary Culture Festival 2024...
Ms. Le Thi Hong Anh, Director of the Provincial Center for Investment, Trade, and Tourism Promotion, said: The center coordinates with central and local press agencies to provide information and communication on social media platforms about events and attractive tourist destinations in the province. This helps enhance connectivity, introduce and promote unique cultural features, distinct cuisine, friendly people, and attractive destinations as well as the potential and advantages of Son La to domestic and international friends.
In addition, the center has coordinated with the People's Committee of Moc Chau district to organize professional training for 53 trainees, including representatives of enterprises, cooperatives, and tourism business households in Moc Chau and Van Ho districts, on basic knowledge of communication skills and organizing homestay service businesses...
The Nordic Village tourist area in Hua Tat village, Van Ho commune, Van Ho district.
Tourism promotion and marketing in Moc Chau district are always renewed and creative, applying 4.0 technology in tourism development activities such as: Digitizing some tourist areas, Moc Chau tours into a 3D/360 interactive tourism map; launching the "Moc Chau Smart Tourism Application"; attaching 10 QR codes for automatic audio and video explanations at the Moc Ly Fort relic site and the 52nd Tay Tien Regiment Memorial Site; establishing and promoting on the fanpage "Moc Chau - Top Nature Destination in the World," TikTok, and other social media platforms of the Moc Chau tourism promotion group...
Especially, Moc Chau district has worked with IGB Company to agree on upgrading the mocchautour software to version 2.0. Ms. Dinh Thi Huong, Head of the Department of Culture and Information of Moc Chau district, shared: By August 30, 2024, the district will officially upgrade the mocchautour software to version 2.0 with many advantages, including features that help tourists search for sightseeing, dining, and accommodation services; features to manage accounts, connect the tourist community, manage travel itineraries, book services, and a management feature for organizations, businesses, and individuals providing services such as restaurants and hotels...
In Quynh Nhai district, the People's Committee has coordinated with IGB Joint Stock Company to organize a conference to hand over and launch the "Quynh Nhai Tour" smart tourism software. This software will optimize local tourism management and experience with features such as: online tourism service booking, destination information… helping tourists to search information, create travel itineraries, book hotels, and experience tourism services in Quynh Nhai district conveniently and quickly through images, videos, and AI...
Mr. Pham Van Doanh, Director of Trung Kien Tay Bac Construction and Development Co., Ltd., Chieng On commune, Quynh Nhai district, happily said: Participating in tourism promotion activities organized by the Center for Investment, Trade, and Tourism Promotion has helped businesses and cooperatives connect with more partners and tourists. With the launch of the “Quynh Nhai Tour” smart tourism software, it promises to open up many opportunities for tourists, businesses, and State tourism management agencies in the district to connect, promoting more attractive destinations and attracting more tourists.
Solidarity Xoe dance performed by officials and public servants of the City.
Efforts in communication, promotion, and tourism marketing have attracted an increasing number of tourists to Son La. In the past 9 months, the province has welcomed over 3.8 million tourists; estimated revenue reached about VND 4,565 billion, an increase of 6% compared to the same period last year.
To continue promoting tourism development, provincial units and localities need to focus on building, supplementing, and updating promotional data in a methodical and scientific manner, combining with digital transformation and AI application. Diversify promotional forms, combining both direct and online methods through social media platforms and mainstream media. Clearly identify target audiences and promotional areas to ensure cost-effectiveness and strong outreach.
In addition, it is necessary to focus on developing tourism promotion human resources at the district level, with formal training on promotion and marketing skills, especially in applying information technology to promote destinations and tourism products; implement art activities, unique culture, and cuisine at events, and aim for large-scale regional and international tourism promotion campaigns, contributing to raising tourism development to a new level.