VOV.VN – Son La province is currently in the main plum harvesting season; the harvest period for this fruit is from April to July each year. This year, Son La’s plum production is expected to reach about 100,000 tons; the area for harvesting is 11,120 hectares out of a total of 14,550 hectares.

In the first five months of 2025, the province’s plum output consumed reached about more than 13,200 tons, with an estimated value of over 350 billion VND; harvesting is concentrated in the districts of Thuan Chau, Yen Chau, Moc Chau, and Son La city; mainly rice plums and Hau plums.

Son La plums are mainly grown in Yen Chau, Moc Chau, Thuan Chau districts, and Son La city.

The off-season plum prices this year are high and stable, with large fruits, especially priced from 100,000 – 120,000 VND/kg; grade 1 from 60,000 – 80,000 VND/kg; grade 2 from 40,000 – 50,000 VND/kg; grade 3 from 20,000 – 30,000 VND/kg; rice plums priced about 5,000 – 8,000 VND/kg… which helps many plum growers earn high incomes, averaging from 200 million – 300 million VND per hectare.

Son La’s plum production in 2025 is expected to reach about 100,000 tons.

In Yen Chau district – a locality with more than 3,500 hectares of Hau plums and known as the province’s delicious plum region, with sweet, crispy, and easy-to-remove pits, it has gradually won over consumers.

Previously, Yen Chau plums mainly served the domestic market. In recent years, Yen Chau Hau plums in particular, and Son La province in general, have been transported on Vietnam Airlines flights to serve meals for tourists and exported to many countries worldwide. This has been a lever to encourage people to actively produce and reduce poverty.

Many farmers earn hundreds of millions of VND per hectare from plum cultivation.

Mr. Lu Van Cuong, Chairman of Yen Chau district People's Committee, Son La province, said that currently the district is guiding people to increase product value, especially zoning plum cultivation towards organic methods so that the products, when exported, as well as served in airline meals and placed in large supermarkets, must meet safety standards.